Post 12

Logical Fallacy practice:

I've decided to pick out some logical fallacies I see in advertisements.

This ad is a logical fallacy because it assumes that without this particular phone, one's life is disorganized, chaotic, and messy.  If one doesn't buy the Palm, they will have to write all of their reminders and to-do lists on their hands, they'll be messy and disorganized, and will not be as efficient as those with the Palm.  Also notice the messy background on the left side (or the "Chaos" side).  It's a messy cityscape with heavy traffic. This induces a sense of choas in the reader.  But on the right, the background is a crisp clean white.  No mess, no distractions from the phone.

This ad is an appeal to celebrity because it features Brad Pitt.  Brad Pitt is regarded as one of the most attractive men in the world.  And he's married to one of the world's most attractive women.  This ad attempts to sway viewers by suggesting that YOU TOO can smell like Brad Pitt.  Wearing the cologne will make you more like him . And who knows, maybe you'll get a woman like Angelina Jolie if you wear it.  It also uses a grayscale technique to increase the look of sophistication and also to make the bottle of cologne stand out.