The Motor City is Back Commercial was watched during class and discussed in our group. This commercial seemed more like an advertisement for the city of Detroit than a commercial for a luxury vehicle. The advertisement started off talking about the city of Detroit. It showed an iron fist, the rough cityscape, and had narration which used phrases like, "to hell and back", "hard work", and the like. All of these things give the idea of toughness, strength, and survival. The advertisement also featured rapper Eminem as a spokesperson. I felt like this was an odd Appeal to Celebrity because many of the people that could afford this car may not know who Eminem is, or if they do, they are probably not a huge fan of him. The use of the church choir, however, I felt was effective because it was very powerful. The robes were black a red, which are power colors, and their voices sounded inspirational and powerful. The message of the commercial was that you can "be the best even if you don't come from the best".
I felt that this exercise was a good way to get the class thinking about media and arguments made within the media. It certainly helps to have practice at looking at different forms of media in a more critical light.
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